Now that my Natural Skincare PLR Special has been released, I can finally show you how I chose the topics to go into this bundle.
I remember I was taking notes just like I do for everything, whether it is a “launch” or a small store pack, and when I was done I was like.. I should show this to someone. Because I’m curious if it makes any sense, and if other people work things out like this.
I am still a big fan of actual writing. I don’t take many notes digitally just because it’s a bit of a pain going back and forth between tabs and screens. It is SO much easier to just jot notes down on paper and look back on it.
I might be alone in this..
One last warning before we start – When I am trying to write fast, my chicken scratch game is strong. I can write pretty if I want to, but most of the time, my natural handwriting is kind of this lazy cursive/non-cursive hybrid.
I also apologize for how long this is..
How I Brainstorm a PLR Launch – From Keywords to the Funnel Layout
You will learn a few things about me and my process from the pictures below. 1. My handwriting is terrible. 2. I have no patience – I just want it down so I can keep going and not mess up my focus. 3. I like to change my mind a lot (look at the funnel in the last section, I completely changed the second upsell). 4. I almost never know what direction I’m going until I’m there.
1. Coming Up with the Main Topic
I don’t really have much to say about how I choose the main topic, which would be natural skincare in this example. The reason is because it constantly changes. Sometimes, it is a highly requested topic. Other times, I know it’s trending. I might just be really interested in writing it (like the bullet journaling PLR), or I haven’t seen it done yet (also the bullet journaling one).
You’re welcome for how helpful I’m sure that was.
2. Choosing Notes and Keywords
Once I know what the main topic is going to be, I start jotting down notes, keywords, anything I can think of or find. This often starts with just stuff already in my mind. That’s not unusual since before choosing a main topic, you will usually do some cursory research just to make sure there is enough out there to write about it (that hasn’t already been done to death).
You will see some different areas of words, keywords, sub-topics, etc in the image below. This is always how I start taking notes for anything I release.
3. How I Write Them Down
Another thing you will notice is that as I am writing keywords down, I tend to put them into different categories. It is SO confusing when you just have a long list of words, and have to try to puzzle piece them together into different areas to come up with something that makes sense.
So, as I am doing research or looking for inspiration, I will kind of separate them as I think of ideas. It is impossible not to see an idea like “natural treatments for rosacea” and not think “oh, maybe I should cover all the different skin conditions”. That is kind of what you get a glimpse of in these pictures.
4. Looking for PLR-Worthy Topics
Once I fill up a page – or run out of ideas (whichever comes first honestly), I start to look for patterns and inspiration. This is when I start putting the funnel together, by at least deciding what might work as an eBook, what should be a report, which topics might be better at articles.
That is what you see me working on in the image below.
I put an X next to topics I had already covered in other natural skincare PLR products in my store, stars next to the topics I liked the most, and squares around report and eBook ideas.
5. Planning Out the Funnel
And of course the last step is to put it all together. I do have a “template” for these bigger launches that I started with the bullet journaling one, so that at least gives me something to work off for the front end (FE) and the one-time offer (OTO). The second OTO is basically optional, and I always use current products for the downsell (DS).
I knew for the FE I wanted an eBook topic, report, articles, so I started with that. I filled in the lines as needed, and moved onto the OTO. I did change a few things around as will almost always happen, and the OTO2 never happened obviously..
Why am I showing you this?! For fun. Because I can. In case you were looking for ways to brainstorm your own content. For fun.