PLR 101: What it is and How to Use it

What is

Private label rights (PLR) content is a type of content that you purchase the rights to. As opposed to having content written just for you, you are purchasing content that a PLR provider has written and is selling the rights to. The main difference is that the rights can be sold to multiple people, as opposed to being unique content only you own. When you purchase the rights to the content, you are responsible for making it as unique as you want so that when using it on your website or blog, you can still get indexed by major search engines.

Types of PLR Available

Having high-quality, unique content is ‘King’ as they say. You need to update your website or blog regularly with content that is helpful, informative, and relevant to your niche. No matter what type of niche or business you run, you need content. PLR is available to provide a wide range of content for your website, blog, email list, opt-in bonuses, and lots more. PLR providers offer this type of PLR:

Articles and blog posts – These are probably the most commonly seen PLR content. You will often see articles and blog posts sold in packs of 5, 10, or other quantities. They vary in length from 300 to 600 words on average, though some might be longer or shorter. You typically purchase packs of related topics, such as a 5-pack of PLR blog posts on depression or a 10-pack of articles about quitting smoking.

Reports – Reports are a popular type of PLR content, both for the providers and internet marketers like yourself that use private label rights content. Short reports tend to be between 5-10 pages, while longer reports are often over 10 pages. Think of reports as being longer than articles, but shorter than eBooks. They are often structured similar to eBooks, such as if you purchase a report about the benefits of yoga for pregnancy.

eBooks – As you probably know, eBooks are a longer version of reports. In terms of PLR, they are usually informative or educational, offering in-depth advice about a particular subject. If you have a niche site about using blenders for weight loss, you might want a PLR eBook that covers recipes for making smoothies and juice with said blenders.

Both reports and eBooks are ideal for giving away a free product in exchange for your opt-in form (we offer our X page report on ‘Getting Fit at Home’), to be split up and used during your autoresponder series’, or to be included as another type of bonus. If you get a report or eBook that has resell rights, you can sell it as your own.

Autoresponders – When you have an email list, you will have a series of emails that are sent out to your subscribers either when they first sign up, or if they sign up for a particular service you are providing. Autoresponders are the emails that you set up to go out automatically at certain intervals. many PLR providers sell autoresponder content, such as a 7-day weight loss challenge, 10 autoresponder articles about weight lifting, or a 14-day autoresponder series that goes over the benefits of getting a dog for mental health purposes.

Videos – While not as readily available as written content, video PLR is also available from some PLR providers. These might include video product reviews that you can add to your business YouTube account or videos that discuss various topics within your niche.

Product Reviews – If you are an internet marketer, you rely on promoting products that are top-rated and popular among consumers. You don’t want to promote a bad product that has a lot of problems. Product reviews are frequently sold by PLR providers so that you have legitimate reviews that are high-quality for your website to promote certain types of products.

Miscellaneous – There are also some other forms of PLR you might find, such as a list of domain ideas within a ‘business in a box’ bundle, social media posts corresponding with a PLR pack, or a list of top-rated Amazon products for a certain niche.

Why You Should Consider Using PLR

So why would you want content others also have? There are actually a few benefits to choosing PLR over having content written just for you. Here are a few of the main advantages:

You save money – Since PLR is sold to multiple people, it is priced as low as possible. Most PLR will be priced around $1 per article or per page, as opposed to spending $10, $20, or even $50 or more for a single blog post when you have one custom-written. This means you can get more content up on your website without spending too much money.

The content is delivered immediately – You also don’t have to wait for a ghostwriter to complete your content, which could take days or even weeks depending on their schedule. After purchasing your PLR, you are either directed to a download page or you have it sent automatically to your email.

It often includes bonuses – Many PLR providers include some bonus items when you purchase a pack of articles or a PLR report. For example, they might include a list of bestsellers from Amazon that correspond with the topic, or some social media posts that go with each blog post title included in the pack.

The Different Ways to Use PLR

If you haven’t already figured it out, there are many ways to use your PLR! This list includes just a few ways to use the PLR you purchase:

  • Add product review videos to your YouTube channel to sell products as an affiliate.
  • Create a weight loss challenge with autoresponders.
  • Turn PLR articles into unique blog posts for your niche website.
  • Give away a free product with a report or eBook.

Tips For Customizing Your PLR

One very important thing to remember when you are using PLR is that you need to customize it. The amount of rewriting you do with the PLR is entirely up to you. You can use it as-is, but you do risk it looking like a duplicate if others have done the same. A better idea is to customize it to fit your needs and look unique. This is a short list of things you can do to turn PLR into something that is unique and still high-quality:

  • Change the title of the PLR.
  • Rewrite the intro and conclusion.
  • Reword all subheaders and section titles.
  • Change some of the wording in each paragraph.

If you don’t want to bother with this, you can also pay someone to rewrite the PLR for you.

Private label rights content is a cost-effective and convenient way to get quality content on your website or blog. It allows you to become an expert in your niche, sell products as an affiliate, and run a successful online business.

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