This blog post is going to address a common question: do you need to edit and customize the PLR you purchase, before you add it to your blog?
The short answer? No.
When you get private label rights to content (at least mine), I have only a few simple rules. Don’t sell it to anyone else or give them the rights, and don’t put my name on it. How you choose to use it beyond that is completely up to you.
So why edit or customize the PLR? There are a few reasons.
- It needs to be relevant to your blog or list. I write in a casual, conversational tone with all of my PLR. That may work perfectly for your blog posts, but you might also want to add a little to it. Perhaps you change some of the wording to first person, add in your own links, or completely change some of the content to be in your own voice. Totally up to you!
Personalizing the PLR is also what is going to make you stand out as an authority on the topic.
Think about when you personally look something up on Google or whichever search engine you prefer. You probably find similar information on more than one website or blog, but you have reasons for choosing one or the other to read.
Sometimes it is a matter of recognizing the sources, but a lot of times it is how the content is written and represented.
- You don’t want to get dinged by search engines. I am no internet traffic expert, my experience is in coming up with topics and writing content. But from what I know, if your content is exactly the same from beginning to end as someone else’s (like someone else who used the PLR and didn’t edit it at all), you might get dinged for duplicate content.
This is also why I encourage people to buy exclusive or limited PLR when they can. With less competition, there is a lot less editing that needs to be done.
Are you short on time and need to get the content out ASAP? Try this.
I know it’s not always possible to do a lot of customizing or rewriting of PLR, which is probably why you choose prewritten content in the first place. But just because you are customizing it for your own needs, does NOT mean you are practically rewriting the entire thing.
It is more about tweaking the content to work for you.
If it were me and I was short on time, this is what I would do first:
- Change the Title – This should only take a few minutes, depending on how unique you want your title to be. But I highly recommend at least changing the blog post title to something that is either more relevant to your blog, or just different what was the original PLR title is.
- Rewrite the Intro (or at least first few sentences) – I know intros are tough – in fact, I write them last because they are harder for me to write than the rest of the article. BUT, you don’t have to change the entire thing. At the very least, write your own opening sentence in a blog post or email that relates to you and your blog. It will be a much more personal introduction to the content for your readers.
- Write My Own Conclusion– If it were my blog, I would also want to add my own closing paragraph. This might include a link to another related blog post, reminding them to sign up for your email list, or just providing another tips or two related to the topic. Make it personal!
- Change the Subheadings– I like to break up my content with subheadings because content is much easier to read that way. You can very easily change them, which is a super fast way to make the content more unique to you.
With just those few things, you have spent maybe 5-10 minutes on editing the content, and can post it on your blog or send your email, and you’re good to go!
I hope this helped answer your question. Let me know if you need any help!